The new music and entertainment network Beat100 is pleased to announce the launch of its advertising opportunities across the site. Off the back of an incredibly successful launch and exponential growth in video uploads and daily users the network has decided to launch extensive opportunities for advertisers to promote their products, services and messages to our targeted music fan base. Beat 100 is now able to offer various advertising opportunities on and offline; providing sponsorship opportunities, banner advertisements, promotional material at live events and through our email newsletters. We’re pleased to be able to offer such a diverse range of advertising opportunities and to celebrate the fantastic support and growth Beat100 is currently receiving.
Online advertising has been seeing incredible growth year on year for the last decade. In 2011, according to a report by Magna Global, global advertising spend rose 5.4% to 411.7 billion USD a year. It is predicted that we will see growth of 5-8% per year for the foreseeable future as traditional advertising outlets become increasingly obsolete. The growth of online advertising has been incredible and its ability to reach millions of individuals across almost every demographic the world has to offer has made it the dominant marketing strategy in the world.
We are all well aware that advertising crops into everything we do online and takes a wide variety of guises. This press release is, in part, an advert for Beat100’s own advertising. Almost all websites online run some form of advertising to generate revenue and the slim minority that don’t are personal sites or have some alternative form of income. The reality is that whatever products or services we sell our potential customers are online.
For this reason targeting advertisements to key demographics online is a 400 billion USD a year industry and one that is unlikely to abate in the coming years. However, the core problem advertisers have to deal with is finding targeted advertising opportunities that reflect the core demographics internet use. The internet despite its global reach is a micro targeted region – people go to the internet to find certain information or interact within a specific niche community. For advertisers finding their best audience is integral to creating a marketing campaign with a high impact and that increases profitability. Without targeted audiences to create targeted leads online advertising would be akin to throwing an atom into a universe and then relocating it!
At Beat100 we are pleased to be able to launch advertising into our network and are looking forward to working with core industries within music and social promotion to provide a targeted platform of users and improve our user experience by delivering targeted advertisements that appeal to our growing user base.